The Full Story


Background issues

Shortage of rubber resources in China

In recent years, China's rubber consumption has been rising continuously (always higher than 5 million tons), accounting for more than 1/3 of the total global consumption, and it is the largest rubber consumer in the world. However, in 2019, the output of Chinese rubber was only 6% of the global output (the output was 824,100 tons).


Balloon damage to the environment

It takes up to 6 months to 4 years for latex balloons to be completely decomposed, and their degradation rate in seawater is much slower than that on land, making them the third largest pollutant in the ocean.

At the same time, it takes 7 years for newly planted rubber trees to mature and harvest latex. During this period, soil fertility declines, and other animals and plants are difficult to coexist, resulting in the decline of biodiversity.


Harm of balloons to living things

Computer simulations show that about 65-70% of balloons will fall into the sea. In the ocean, more than 700 species are damaged by elastomers, and every year, more than 44,000 animals are damaged or killed by elastomers.


Current social situation

Policy background

According to the data of the International Energy Agency (IEA), China's total carbon dioxide emissions in 2018 are about 9.6 billion tons, accounting for more than 1/4 of the global total, ranking first in the world, and its emissions are nearly twice that of the United States and more than three times that of the European Union.

Building circular economy is conducive to resource integration and realizing the goal of "double carbon".

Trends in sustainable materials

There are more and more sustainable materials in the market, such as PI ñ ATEX material made from waste pineapple peel, MIRUM ® made from natural polymers and materials (such as "waste" cork powder), and MycoWORKS-REISHI made from fungi, etc.

Capital trend

Since 2020, MYCOWORKS, MIRUM ® and other sustainable new material brands have received financing from WTT INVESTMENT LTD., DCVC BIO, RALPH LAUREN, ALLBIRDS, BMW, Richemont Group, PATAGONIA, CHACO (Wolverine WORLDWIDE), BELLROY, etc., with considerable market prospects.

Social consciousness

After our investigation, we found that people don't know the danger of abandoned balloons to the environment and biodiversity. People think balloons should be recycled, but they don't know how to recycle abandoned balloons.

Our solution